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Update: Khan Academy has a new logo!

Updated

Big news from our marketing team!!  Khan Academy has a new logo, which you’ll begin seeing across all of our products very soon.

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We know this is a big change, so we wanted to share some of the philosophical and technical rationales behind it.

  • Khan has changed a lot since we first adopted the “hand-tree” logo...
    • We’ve broadened from math to many subjects, including the sciences, humanities, computer science, and test prep
    • We’ve grown from only videos to an expansive bank of practice questions and articles
    • We’ve broadened our scope from mainly serving learners to also building robust tools for educators
    • And from a single desktop product to multiple app and mobile products!
  • From a technical perspective, our former logo presented several persistent challenges to our design team
    • The full hand-tree symbol was technically difficult to scale as a non-geometric figure
    • And then there were times when we used only the leaf, which was difficult to recognize out-of-context, and similarly difficult to scale
    • The hand-tree has also become somewhat ubiquitous as a logo or group symbol (try Googling ‘hand tree logo’...)

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Khan Academy’s new logo has evolved to reflect these changes, and has flexed to meet its technical challenges, while still celebrating the core Khan Academy values. It:

  • Retains the leaf symbol, which reflects youthful growth and joy
  • Continues to reflect Khan Academy’s  joyful, empowering, distinct, and flexible culture while becoming more modern and applicable across devices.
  • Integrates the hexagon shape, which reflects a building block used in math, in nature, and in art
  • Combines and celebrates both the academic focus and passion for learning that we value both as an organization and as a community